Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...
No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.
Read MoreHere at AgencySparks we think a lot about how brands and agencies connect with each other and subsequently work together. Before we make connections for brands/clients with potential agency partners, we like to understand the brand needs. Here are questions brands need to answer to understand their own needs and what they require from potential partners.
Read MoreAvoid messy break-ups by selecting the right agency the first time. Find and select a marketing agency using this free and detailed Agency Onboarding Guide.
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