While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read MoreFrom sales, to product design, to innovation, to finance, to technology, and even to HR - marketing touches virtually every department within the organization and drives each department toward its goals.
In order to do this, however, leaders in the organization need to understand the value of marketing. If CMOs position and communicate themselves better, then progress can be made.
How can CMOs prove their value to not only the C-suite, but the company as a whole?
Read MoreInterns are much more than their popular coffee-fetching stereotypes. Tiffany Ujjin, Sales and Marketing intern at Setup, shares her perspective about optimizing and utilizing interns and how to improve internship programs.
Read MoreImprov is an art form present in everyday life. From jazz musicians following a riff, to a nervous boyfriend reviewing topics to discuss with his girlfriend’s parents - improv is everywhere. But how is this silly storytelling tool of make believe relevant to marketers?
Mastering the ability to think on one’s feet makes any situation easier - especially in marketing. Whether working in customer service, a pitching environment, social media marketing, or on a team - marketers who purposefully or subconsciously employ some of the foundational pillars of improv will undoubtedly find more success connecting with their consumers.
Read MoreIn the digital world, marketers have access to endless data - what they do with that data determines their strategy and success. Each individual data point is a grain of sand that buries the marketer like a sandstorm in the desert when unorganized. With the right guidance, however, marketers can become more purposeful and create a strategic sand trap.
Setup’s agency partner, The Shipyard, wrote the following guest blog to guide marketers away from common pitfalls when using data.
Read MoreHow should leadership typically fill gaps in their team? Making this decision relies heavily on where the team’s gaps are located, the company’s current needs and budget, and industry.
Provide a marketing skills gap analysis to uncover the strengths and weaknesses of the marketing team and discover potential areas for improvement in the company.
Read MoreThe marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.
Read MoreThe agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.
Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…
Read MoreThe agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.
Read MoreWhen it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.
What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let Setup™ guide you.
Read MoreIt’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.
If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…
Read MoreWhether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.
This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?
Here are five tips to keep in mind when preparing for an annual performance review…
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