When a client hires a marketing agency, the agency becomes a part of the team. However, when an agency begins to work with a client, there can be a disconnect between the two teams. What are common disconnects and how can both the agency and client-side marketers work to avoid them?
Read MoreThe agency selection process is comparable to the dating process. Many suitors (the agencies) present their charm (expertise) in hopes of winning the heart (the business) of the client. But just because the business is won doesn’t mean the work is over. As a partner, the agency is required to support, communicate, provide results, and deliver on promises made. Any move outside of what is expected could cause the client to question the entire partnership.
Why do clients typically fire their marketing agency?
Read MoreThe average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.
How can marketing leaders most effectively navigate evaluating their agency partners?
Read MoreThe agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.
Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…
Read MoreThe agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.
Read MoreA relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.
It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...
Read MoreAvoid messy break-ups by selecting the right agency the first time. Find and select a marketing agency using this free and detailed Agency Onboarding Guide.
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