You have selected a marketing agency, congrats! We envision everyone is enthusiastic with the start of a new project and ideas are probably flying everywhere. However, it’s in this stage where many of the biggest mistakes are made. Mistakes like: receiving the finished result and realizing that what the agency has done and what you thought they were doing were two different things. This is why agency onboarding process is a vital part of nurturing your agency/client relationship and ensuring you're both on the same page.
A kickoff process helps both parties get an inside glimpse of how each one works, it helps to manage your expectations, maps a path for the agency to follow, and it enables the agency to demonstrate value early on. This helps everyone understand what they have to do next and it leaves you feeling confident that you've made the right decision.
Follow our guide below as it details a process for managing onboarding and running a sucessful agency kickoff meeting: