Marketers Toolbox - Guru
Marketers Toolbox - Guru

Guru is a management tool that helps teams stay informed, productive, and organized. Any marketing team looking to streamline communication processes and align strategy could benefit from this tool.


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Pairing Technology with Marketing Strategy to "Activate" Growth
Pairing Technology with Marketing Strategy to "Activate" Growth

At its core, the Activate conference was all about how to activate company growth by pairing technology with marketing strategy. In today’s cluttered, chaotic marketing landscape, the playing field is finally level. The little guys can outshine the big guys if they’re smart… and that’s an exciting prospect.

To illustrate the lessons I learned from Activate, I’ll need to borrow an equation from Ann Handley, Chief Content Officer at MarketingProfs and author of Everybody Writes to tie together my takeaways from each speaker:

Data x Listening X Instinct = YASSSSSS

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Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersactivate, data, technology, marketing strategy, activecampaign, accenture, marketing technology landscape, martechComment
The Importance of Communicating the CMO Role to the C-suite
The Importance of Communicating the CMO Role to the C-suite

Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.

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Marketing Industry/TrendsSetup - marketing matchmakersCMO, Chief Marketing Officer, CEO, Chief Executive Officer, CFO, Chief Financial Officer, Chief Executive Board, C-Suite, Suite, ROI, Business Metrics, Marketing metrics, communication, internal strategy, internal alignment, importance of marketing, first agency, types of agencies, hierarchy, Marketing, marketing continuing education, budgetComment
Marketers Must Provide Value, Not Just Emotional Ads
Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story... 

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Marketing Industry/TrendsSetup - marketing matchmakersemotional marketing, manipulative marketing, influencer, Patagonia, Subaru, Coca-Cola, emotional manipulation, educational marketing, educational advertisements, advertisements, evolution of marketing, evolution of content, content marketing, storytelling, marketing stories, InnovationComment
How can Marketers Optimize their Content Length for SEO?
How can Marketers Optimize their Content Length for SEO?

If a marketer wants answers around the “ideal” length of a particular piece of content, they will encounter recommendations ranging anywhere from 300 to 2,000 words, each reason having merit. Even though the formula for the perfect content length is not one-size-fits-all, two things have remained a constant for content marketers: quality content ranks well.

How long is too long for a blog? 

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Marketing Industry/TrendsSetup - marketing matchmakerscontent, content length, length, content strategy, blog, blog content, blog length, SEO, SEO optimization, search engine, search, search engine optimization, landing page optimization, data Comments
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life
Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

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When it Comes to Video Length for Content Marketing, Size Matters
When it Comes to Video Length for Content Marketing, Size Matters

In a world where consumer attention span is reportedly shorter than a goldfish, content creators face a constant challenge of innovating new ways to get noticed or differentiate themselves from competitors.

What can marketers do to set themselves apart? Optimize the length of their content.

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Marketing Industry/TrendsSetup - marketing matchmakersvideo, video content, video stream, video marketing, digital marketing, video strategy, live streaming video, SEOComment