Remember Mad Men? Well, it’s time to forget it because CMOs no longer rely on “gut feeling.” Since data is more accessible and consumers are at the forefront of decision making, the role of CMO is more important than ever before. The CMOs’ understanding of consumer data and interpretation of analytics makes the Chief Marketing Officer one of the most vital members in the Chief Executive Suite.Read More
Predictive marketing improves the brand-consumer relationship. Since the digital age has sped up processes, consumers expect personalized products that are instantly delivered.
How does predictive marketing help the marketer?Read More
A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.Read More
The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.Read More
What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.Read More