Marketers Toolbox - Coolors
What is Coolors?
Coolors is a design tool that generates the perfect palette to design a company’s color scheme for their brand or marketing materials.
Why is this tool helpful?
This tool may be beneficial to marketers who are unfamiliar with design since it gathers complimentary colors and accent colors from the color wheel to make a company’s brand stand out and look more consistent and professional.
How is it used?
Coolors quickly generates multiple colors that blend together and compliment one another nicely. The tool also has editing and refining features to mess with the hue, shade, saturation, etc. and each palette is saved to the user’s profile. The tool has thousands of colors available and can even grab a certain color from an uploaded image.
Who would benefit from using Coolors?
Any marketer who is looking to make a consistent color scheme for their brand or marketing campaigns or materials. Photographers and designers would also benefit from this simple and helpful tool. This could also help start-up companies who could benefit from having a free and extremely useful tool.
The tool is free.