Marketers Toolbox - Anchor
What is Anchor?
Anchor is a podcast tool that marketers can leverage to establish their brand, enhance their credibility, and create more content.
Why is this tool helpful?
Podcasts have increasingly grown in popularity because of their convenience and range of easily accessible topics. Using podcasts can deepen brands and consumer connections and establish a brand’s credibility in their industry.
Anchor allows users to record unlimited, high-quality episodes for free. Without needing to further their marketing spend, marketers’ budget can rest easy and their brand can gain more exposure.
How is it used?
Anchor has numerous helpful features. Users can completely manage and record the podcast from their desktop or mobile and distribute it to major platforms like Apple Podcasts and Google Play Music for free. Videos are automatically and easily transcribed and shared on social platforms.
Anchor also allows users to collaborate with their listeners. Audience members can leave one minute messages to be played during the recording or can interact with the podcast by “applauding.” Applauding is an optional feature that allows audience members to hear what engages other listeners.
Users can track the listener engagement and episode success with Anchor’s analytics.
Who would benefit from using Anchor?
Brand marketers can benefit by using Anchor as a content creation tool, but any person who wants to make a high-quality podcast could also benefit. This tool is helpful for first-time podcasters. Read an honest review here.
This tool is free and users can join even if they already have an existing podcast.