Some in the industry are warning that traditional marketing is dead. It is not dead, but the definition of traditional has changed. There is debate that there is no such thing as digital marketing. Every marketer is digital…
Read MoreEva by Voicera is an AI assistant that takes notes and makes meetings easier…
Read MoreThe world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…
Read MoreSmallpdf is a conversion tool for PDFs and other digital documents…
Read MoreWhy do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.
Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.
Read MoreAs agencies win more business and are given access to more resources, it is tempting to take on projects outside of the agency’s core competency. Unless the agency can guarantee excellent work, it is not worth the risk of delivering subpar work. How can they focus on maintaining a solid relationship with their client while they attempt to grow...
Read MoreCrello is a free tool for marketers to create customized and exciting animated content for social media...
Read MoreFinding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...
No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.
Read MoreCompress Photo is a photo tool that quickly compresses images in a quality manner...
Read MoreA relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.
It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...
Read MoreThe Facebook Grid Image Checker Tool measures the percentage of text an image contains. It was created by the interactive marketing and software agency Social Contests that helps brands "build fully optimized social promotions and giveaway campaigns."
Read More