There’s a reason why the marketing landscape always changes… it’s because marketers always ruin everything. Marketers have been ruining their own marketing tactics since… always. Five years ago, it was social media. Now, it’s influencer marketing.
As matchmakers for brands and agencies and true masters of connection, Valentine’s Day is by far the most important holiday for AgencySparks. We celebrated by hosting one of our ever-popular Marketer’s Breakfasts.
Unlike past Marketer’s Breakfasts with themes such as customer experience, creativity in the workplace, or data measurement - this particular event was focused on “speed-dating.”
Because marketers know how much of marketing revolves around providing value at every stage of the customer journey, they also know how to sniff out gimmicks. When trying to build loyalty amongst marketers, know that a campaign with robust discount/reward system or a partnership with a useful external resource will almost always outperform the flashy campaign that lacks substance. If brands want to create loyalty within this segment, the marketing strategy needs to focus on building trust through transparency, engagement, and useful content.
Creating a marketing budget is not always a simple task. Many marketers pigeon hole themselves by narrowly focusing on the previous year’s plan and ignoring potential new sales goals and opportunities. It is also particularly difficult to map out a budget plan when brand awareness and impressions are not concrete numbers. Use this guide and free budgeting template to ease planning.
A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.