Agency Scorecard | Template for Agency Evaluation
An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing this scorecard, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.
This scorecard was created in the format of an interactive workbook to guide brands through the important agency performance evaluation process.
Template For agency performance evaluation
Agency Evaluation Scorecard
This agency performance assessment tool guides decision-makers through the performance appraisal process.
Evaluate your agency roster based on:
Return on Investment (ROI)
AgencySparks can help your brand or business find a marketing company across any discipline:
Content creation / content marketing
Full-service digital marketing agency
Multi-channel marketing agency specialists
SEO / online marketing