Did you know that the average agency-client relationship is less than three years?

In the United States alone, there are over 120,000 marketing agencies offering a wide range of marketing services.... so clients searching for the right marketing services can feel a lot like looking for a needle in a haystack. 

What's inside this guide...

44 pages of vital information on how to navigate the agency selection process, including interactive worksheets after each chapter. You'll learn:

PART 1 | PLANNING FOR A MARKETING AGENCY

  • How to map marketing objectives (and determine where your in-house team needs help)
  • How to budget for a new marketing relationship

PART 2 | THE MARKETING AGENCY SELECTION PROCESS

  • How to find marketing agencies, build and narrow your list of potential agency partners
  • How to avoid common agency selection mistakes
  • How to navigate the RFP process
  • Alternatives to the RFP process

PART 3 | ONBOARDING A MARKETING AGENCY

  • How to set an agency relationship up for success 
  • How to onboard a new marketing agency and manage the agency team

Plus, free interactive worksheets after every chapter!



AgencySparks can help your brand or business find a marketing company across any discipline:

  • Influencer marketing
  • Digital strategy
  • Content creation / content marketing
  • Full-service digital marketing agency
  • Traditional advertising 
  • Public relations
  • Multi-channel marketing agency specialists
  • Experiential 
  • Full-service marketing 
  • Web design 
  • SEO / online marketing
  • Mobile marketing
  • Multicultural
  • Social media
  • User Experience 
  • Creative
  • CRM
  • Reputation management
  • Video marketing
  • Pay-per-click marketing
  • Analytics