Marketers Must Provide Value, Not Just Emotional Ads

Humans are emotional beings and, often, feelings can outweigh rational thought. That’s why marketers have historically turned to emotional manipulation tactics when crafting an advertising message. Marketers are familiar with using storytelling to elicit an emotional response, however, consumers are becoming more savvy - they want more than just a story...

Marketing Industry/TrendsSetup - marketing matchmakersJune 19, 2018emotional marketing, manipulative marketing, influencer, Patagonia, Subaru, Coca-Cola, emotional manipulation, educational marketing, educational advertisements, advertisements, evolution of marketing, evolution of content, content marketing, storytelling, marketing stories, InnovationComment

How can Marketers Optimize their Content Length for SEO?

If a marketer wants answers around the “ideal” length of a particular piece of content, they will encounter recommendations ranging anywhere from 300 to 2,000 words, each reason having merit. Even though the formula for the perfect content length is not one-size-fits-all, two things have remained a constant for content marketers: quality content ranks well.

How long is too long for a blog?

Marketing Industry/TrendsSetup - marketing matchmakersJune 12, 2018content, content length, length, content strategy, blog, blog content, blog length, SEO, SEO optimization, search engine, search, search engine optimization, landing page optimization, data Comments

Mascot, Spokesperson, or Theme? How to Bring your Marketing Stories to Life

Marketers tell stories to differentiate their brands from the competition, increase audience engagement, and to bring the brand to life. Since humans are emotional beings, consumers will, most likely, eat up a good brand story. Facts and figures will gain the consumer’s trust, but an entertaining story that moves the consumer to care about the brand leads to trust in addition to loyalty…

Marketing Industry/TrendsSetup - marketing matchmakersJune 5, 2018suit, costume, college, graduate, economy, job market, unskilled, labor, person, teenager, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, dressed up, animal, fictional, beak, red, Chicken Little, design element, blank space, mascot, hat, chicken, suit, costume, college, graduate, economy, job market, unskilled, labor, person, man, male, teenager, young adult, character, isolated, white background, overqualified, unhappy, disappointment, bird, humor, funny, dressed up, animal, fictional, beak, yellow, red, design element, blank space, mascot, mortarboard, hat, marketing, marketing strategy, marketing mascot, brand, brand marketing, brand spokesperson, influencer, social influencer, spokesperson, brand theme, brand themes, storytelling, brand story, brand storytellingComment

When it Comes to Video Length for Content Marketing, Size Matters

In a world where consumer attention span is reportedly shorter than a goldfish, content creators face a constant challenge of innovating new ways to get noticed or differentiate themselves from competitors.

What can marketers do to set themselves apart? Optimize the length of their content.

Marketing Industry/TrendsSetup - marketing matchmakersMay 29, 2018video, video content, video stream, video marketing, digital marketing, video strategy, live streaming video, SEOComment

Marketing Experts Share Storytelling Tips for Brands

Think about car commercials. How many of them take place in a waterfall or mountainous terrain? What makes certain brands memorable? What types of commercials or advertisements stick out? It’s all about the way the brand tells their story…

Marketing Industry/TrendsSetup - marketing matchmakersMay 22, 2018storytelling, brand storytelling, lead with a storyComment

Marketers Ruin Everything - This Time It's Influencer Marketing

There’s a reason why the marketing landscape always changes… it’s because marketers always ruin everything. Marketers have been ruining their own marketing tactics since… always. Five years ago, it was social media. Now, it’s influencer marketing.

Marketing Industry/TrendsSetup - marketing matchmakersMay 15, 2018influencer marketing, authenticity crisis, marketers ruin everything, authenticity, Innovation Comment

Marketing a Brand Experience is the Key to the Consumer's Heart

Some in the industry are warning that traditional marketing is dead. It is not dead, but the definition of traditional has changed. There is debate that there is no such thing as digital marketing. Every marketer is digital…

Marketing Industry/TrendsSetup - marketing matchmakersMay 8, 2018experiential marketing, brand marketing, brand experience, experience, customer experienceComment

The Future of Artificial Intelligence and Data Analytics in Marketing

The world of digital media is constantly evolving and marketers need to learn how to adjust and grow with the changes. Marketers have access to analytical data like never before, influencing every step of their marketing strategies and enhancing their content production. The evolution of technology also affects marketing roles as artificial intelligence (AI) comes into play…

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersMay 1, 2018data analytics, analytics, data, big data, AI, AIMA, nebo agency, Artificial Intelligence, marketing technology, Marketing, InnovationComment

Pursuing Content Marketing: How Brands Act as Media Companies

Why do brands like Red Bull have a massive presence around the world? Why do some consumers have immense loyalty to Coca-Cola? Because these brands stand out. These brands do not just sell products, they are also media companies.

Increasingly, consumers are looking to brands for education or entertainment. To succeed in the long term, consumer goods companies must provide value as a media company and not just as an advertiser.

Marketing Industry/TrendsSetup - marketing matchmakersApril 25, 2018publishing, media company, media companies, brand media, brand publishing, consumer engagement, consumer strategy, New YearsComment

Jack of One Trade, Master, then Done: Growth Hacks for Marketing Agencies

As agencies win more business and are given access to more resources, it is tempting to take on projects outside of the agency’s core competency. Unless the agency can guarantee excellent work, it is not worth the risk of delivering subpar work. How can they focus on maintaining a solid relationship with their client while they attempt to grow...

Marketing Industry/TrendsSetup - marketing matchmakersApril 18, 2018Specialist agencies, generalist marketing agencies, growth, marketing growth, marketing agency, agency growth, types of agenciesComment

The Evolving Pitch Process - Why Brands Should Approach Agency Selection Differently

Finding “the one” is stressful, time consuming, and, to be honest, extremely hard. A romantic relationship is not exactly congruent to an agency-client relationship, but there is something to be said about agency selection and the evolving pitch process...

No need for romantic gestures with boomboxes, dance numbers, or flowers, but a sit-down conversation where the agency can interview the brand and the brand can interview the agency.

Marketing Industry/TrendsSetup - marketing matchmakersApril 11, 2018agency vetting and review, agency selection process, agency-client relationship, agency selection, agency of record, brand agency relationship, brand marketers, brand, Advertising Agency Selection, RFP, first agency, scorecard, breakup, marketing continuing educationComment

Why do Brands and Marketing Agencies Breakup?

A relationship between a marketing brand and marketing agency is similar to that of a romantic partnership. But, sometimes they don't last.

It may be because they are not the right fit for each other. Or perhaps it is a minor detail that could easily be resolved. Continue reading to find why brand marketers choose to discontinue their relationship with their agency partners. And what steps they should take to avoid the breakup...

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