Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.
Here are the most important acronyms you need to know in the agency world.
Read MoreThere are plenty of project management tools out there…but which ones are the best? Monday.com and Asana are two web based project management tools held in high regard that help organize projects, facilitate collaboration, and increase productivity.
Read MoreAs a part of the AgencySparks vetting process, we interview agencies to determine the health of their current or past relationships. Over the course of 45 sets of interviews conducted, we have found a reoccurring theme - agencies who are “order takers” tend to have weaker client relationships.
Agencies need to become challengers in order to offer their client’s the best solutions.
The Challenger Sale Approach, which is based off of Matthew Dixon and Brent Adamsons book “The Challenger Sale: Taking Control of the Customer Conversation,” is a method to help salespeople (or agencies) build healthy relationships with clients by challenging them.
Read MorePingdom is a website monitoring service that analyzes website page load time in a fast and comprehensive manner.
Retain your website visitors’ attention and gain more traction by updating your site and checking it’s speed regularly.
Read More48 websites for 48 nonprofits in 48 hours. 6 cities. $1.5 million of value provided at each event. That’s what 48in48 has become over the past four years.
Read MoreReal-time marketing or reactive marketing is “off the cuff,” “on the fly,” or spontaneous, “unplanned” responses to a particular time or event. Often, whenever “real-time marketing” is brought up, marketers will reference the infamous Oreo “Oreo's Super Bowl Tweet: 'You Can Still Dunk In The Dark'” incident that occurred when the lights went out during Super Bowl XLVII in New Orleans.
What does your brand’s marketing team need to know about real-time marketing and how can you best take advantage of every opportunity?
Read MoreThis process management tool helps companies grow and train their teams more accurately and productively. By organizing and developing detailed processes, teams will become more product and have better alignment.
Read MoreBudgeting season doesn’t have to be scary! We spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.
Read MoreImprove engagement, brand awareness, content curation, traffic, and revenue with the social media app and content curation tool, TINT.
Read MoreThe annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.
Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.
Read MoreSendible and SocialOomph are both social media management tools that help marketers become more productive. Depending on the project, social media platform, pricing, and features - a marketer may prefer one tool to another.
Read MoreMost of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.
Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…
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