Opinion | Brands: There May be a Better Way than the RFP to Find an Agency

The RFP process tends to be stale and can neglect the factors that usually make relationships sustainable and mutually beneficial. As advocates of connection and matchmaking, we believe an investment in discovery around the people-element (chemistry, communication, and capabilities) is equally crucial when determining a future agency partner.

Marketing Industry/TrendsSetup - marketing matchmakersJune 23, 2020RFP-Alternative, RFP development, RFP templates, RFP alternative, rfp, RFP, RFP-Resource, issue rfpComment

Alternatives to the RFP Process

Most of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.

Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 25, 2018rfp, request for proposal, RFP, RFP-Alternative, RFP-Resource, issue rfp, first agency, types of agencies, agency-client relationship, scorecard, breakupComment

Navigation

For Brands

For Agencies