Outbrain is a content discovery platform that uses consumer behavioral data to influence marketing campaigns.
Increase sit traffic and consumer engagement with the help of this tool…
Read MoreOutbrain is a content discovery platform that uses consumer behavioral data to influence marketing campaigns.
Increase sit traffic and consumer engagement with the help of this tool…
Read MoreWhen clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Dont’s to making a RFP successful…
Read MoreGetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.
Read MoreThe Atlanta BeltLine, King of Pops, and Switchyards Downtown Club are some of the most influential local brands in Atlanta who have found success in nurturing and building tribe members.
How do they build communities and what can marketers take away from the brands’ mentality?
Read MoreAirtable is a project management tool that increases productivity, eases operations, and increases collaboration by organizing data with spreadsheets.
Read MoreIf a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.
Read MoreBuffer and Sprout Social are social media marketing and management platforms. It is important to evaluate a company’s goals and strategy before selecting a tool to manage social media efforts. This post compares the pricing, features, and user friendliness - giving a brief analysis and recommendation to marketers.
Read MoreSetup is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, Setup hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.
This particular breakfast was unique in that Setup CEO, Joe Koufman, presented the results of a Marketing Relationship Survey that Setup has been conducting since early May to understand marketers’ relationships with their agencies. Continue reading for the key insights…
Read MoreTalkus provides the support and attention consumers crave from customer support. Every direct external communication channel is connected to the user’s Slack so that the employee can use it as an internal communications tool in addition to responding to and communicating with website visitors.
Read MoreAttribution fills in gaps in the story by assigning value to certain touch points during the consumer’s journey. Attributing value to each touch point helps marketers map out which marketing tactics are working during the buyer journey so that the marketer can adjust their strategies and better prove their worth to the C-Suite. ..
Read MoreKeyword Tool is specifically made for content creation and improving the user’s search engine optimization (SEO) by using more descriptive, relevant, and specific words.
Read MoreHow can marketers grasp their consumer’s attention or stand out in a unique way without coming off too strong or obnoxious? How can marketers inform their email marketing strategy to attract more leads and subscribers? What deters consumers? What drives consumers to click the “subscribe” or “unsubscribe” button?
AgencySparks turned to the expertise of our agency partners, DEFINITION 6 and Response Media, for the answers and insights on best email marketing practices.
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