Ever wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions.
Read MoreWhen entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite.
Read MoreVideo marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach.
Read MoreIt is easy to get overwhelmed with all of the social media platforms available. Fear not! This infographic and additional blogs will not lead you astray when it comes to a tight social strategy.
Read MoreAre you frustrated and keep wondering why consumers are unsubscribing to your emails? Email is still a widely and heavily used platform, with the average person sending and receiving 123 emails a day! To retain subscribers, be sure to take frequency, relevancy, and trust into account. Find the perfect balance of being consistent and make content valuable.
Read MoreContent is crucial and should be at the forefront of your business strategy. 78% of CMOs believe custom content is the future of marketing. Custom content is useful, generates more leads, and produces positive ROI. By catering to your consumer's interests, this will show you want to build good relationships with them. Your customers are at the heart of your business; create a holistic experience for them, digitalize everything, and tell a story about your brand.
Read MoreTaken from our #MarketersToolbox series, shown above are 3 useful reading and writing tools; Squirt, Blinkist, and Grammarly. To read faster and more efficiently, Squirt is the tool to use. Too many books you want to read? Try Blinkist's condensed versions of books to work smarter, not harder. Grammarly allows you to write more efficiently and effectively while typing by simply adding an extension in your browser.
Read MoreFeeling burnt out, stuck, or unproductive? Boost your creativity with tips from Mark Johnstone, pictured above. The 5 steps include information, saturation, incubation, illumination and verification.
Read MoreThe number of marketing and advertising agencies has skyrocketed in recent years, making today's marketing landscape complex and fragmented. Smart marketers recognize the benefits of the multi-agency model; flexibility, collaboration, and expertise. Specialized agencies are more efficient and have a diverse skill set, but it how do you know which is right for your brand? Through out network of vetted agencies, AgencySparks helps you make and find the right connection and perfect fit for your needs.
Read MoreMarketers are masters at mass communication. So why is the agency-client relationship such a fragmented one? Since 1984, the average duration of the agency-client relationship has decreased from 7.2 years down to now less than 3 years. Tim Leake's 4-point plan for increasing trust, pictured above, provides a little bit of insight into how agencies can combat the new norms of the agency-client relationship.
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