Ever wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions. Try framing a negative story in a positive light to increase the reach of your content. For more tips on how content goes viral on the internet, read our infographic above or check out the AgencySparks blog on how Arby's got their tweet to go viral.