Overwhelmed by the variety of social media platforms? In the infographic above, discover the social media platform(s) that make sense for your brand. Facebook is great for social sharing, a wide demographic, photos/videos, carousel image ads, and making connections. Twitter's micro-blogging, customer service, and real-time updates are great for 18-49 year-old males. Instagram is a mobile-based social network that is used by more women than men, with a majority being 18-29 years old. This platform can be used for behind-the scenes footage and has 58x more engagement than Facebook! Snapchat's time-sensitive visuals work best for female college students through use of coupon codes and sneak peak details. Which social media fits your brand best?