In 2018, Amazon sold over 100 million products on Prime Day, a 60% increase in sales from the previous year. Prime Day has grown immensely, beckoning retail giants like Walmart, Target, and eBay to create their own take on the summer sale.
How has this holiday transformed over the years and what lessons can your brand take away?
Stranger Things, the retro sci-fi sensation on Netflix, immerses audiences in the 80’s throughout the show with it’s entire aesthetic, down to the soundtrack. The viewer is not only engaged by the captivating story, but by the presence of all things 80’s - but what can marketers take away from this pop culture phenomenon?
At the end of the day, the consumer is the one who keeps a company in business - so, their voice is important. Give consumers the ability to speak candidly and openly to the business without any barriers by offering them a survey.
Surveying customers can uncover unknown insights that will lead to better, more efficient procedures. We’ve selected a handful of survey tools that could possibly improve your customer’s experience over time:
Improv is an art form present in everyday life. From jazz musicians following a riff, to a nervous boyfriend reviewing topics to discuss with his girlfriend’s parents - improv is everywhere. But how is this silly storytelling tool of make believe relevant to marketers?
Mastering the ability to think on one’s feet makes any situation easier - especially in marketing. Whether working in customer service, a pitching environment, social media marketing, or on a team - marketers who purposefully or subconsciously employ some of the foundational pillars of improv will undoubtedly find more success connecting with their consumers.
Companies who track their Net Performance Score (NPS) and measure success based on the client’s input are more likely to improve and increase customer satisfaction. Surveys are a great tool to give the customer a voice and listen to the customer’s needs to provide the quantitative metrics to leverage change within a company.
The definition of Public Relations, or PR, is “the professional maintenance of a favorable public image by a company or other organization or a famous person.” PR covers a range of disciplines, ranging from consumer relations to influencer marketing to corporate social responsibility. Essentially, PR is the deliberate spread of information. It’s a tool to tell a story, build a relationship with the public, and influence the public’s perspective.
How has PR changed over the years and what tactics still remain true today?
Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms. Loomly even provides helpful optimization tips to help users get ahead of the competition and rank higher in SEO.
Read if Loomly is the right social media calendar tool for your company!
In the digital world, marketers have access to endless data - what they do with that data determines their strategy and success. Each individual data point is a grain of sand that buries the marketer like a sandstorm in the desert when unorganized. With the right guidance, however, marketers can become more purposeful and create a strategic sand trap.
AgencySparks’ agency partner, The Shipyard, wrote the following guest blog to guide marketers away from common pitfalls when using data.
There are over 120,000 agencies out there - and that’s just in the U.S. alone. Many agencies identify as “full-service” or “integrated,” but are they really? Have they demonstrated experience in every marketing discipline? Maybe they have…but what are they best at?
This obscurity, coupled with the fact that many agencies will say almost anything to win new business, makes it difficult for client-side marketers to discern whether or not an agency would be a good fit for their brand.
Cut through the clutter and assess potential agency partners’ performance capabilities instantly using the following tactics…