Getting in front of key marketing decision makers who make all the calls is a difficult and time consuming task. Winmo streamlines that process for the sales team by creating opportunities to connect the user with the desired prospect.
It’s a tight talent market. Cultivating talent is a struggle all too familiar to marketers in every industry. More than ever, hiring managers are facing tight hiring timelines, loss of quality candidates to competitive salaries/benefits packages, and candidates “ghosting” companies during the interview process. Needless to say, the finding that perfect fit is not an easy task.
To address this concern, AgencySparks hosted our quarterly #MarketersBreakfast at the Miami Ad School @ Portfolio Center to discuss solutions and recommendations to marketing leaders. Read what marketing leaders had to say…
The average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.
How can marketing leaders most effectively navigate evaluating their agency partners?
Monitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.
In 2019, marketers can no longer rely on outdated SEO strategies like keyword stuffing (artificially inflating keyword density), exact match domains, backlinking, or uploading different pages for every keyword variation to increase organic traffic and SERP (search engine results page) ranking.
Since there is an influx of new SEO marketing strategies every year, Senior SEO Manager, Doug Cooper, from the SEO experts at Swarm Agency, highlighted the essential search engine tips and tricks to help marketers’ content shine in 2019.
Content creation and copywriting is a reflection of a brand’s quality and promise. If you’re a writer for social media, blog content, website formatting, or even an account manager writing emails…make sure you plan, edit, collaborate, and write your copy in the most effective way possible by using these writing tools.
If there’s a case study in how to create a comprehensive marketing strategy for a specific generation - that case study is Game of Thrones.
Think about it. This premium cable television show - which has over 30 main characters and takes place in an alternate fantasy universe with magic and dragons - executes the driving principles behind UX, authenticity, community building, digital marketing, storytelling, personalization, and more in its millennial-focused marketing strategy. So, what lessons can marketers learn from Game of Thrones?