Posts in Marketing Industry/Trends
4 Unique Black Friday Stories You May Not Have Heard

Since its ”humble” beginnings in the 1950s, Black Friday has cemented itself into our yearly festivities. People prioritize it, gather together, and camp out just to await the special deals that will define their holiday experience. This tradition is a day created for and centered around consumers and consumerism.

We all know Amazon sales soared, but which brands were the unsung heroes of Black Friday? What did we learn from their creative deals?

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Marketing? Who Needs It?

It’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.

If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…

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5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

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CTA - SEO - PPC - WTF??? 16 Marketing Agency Acronyms You Need to Know

Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

Here are the most important acronyms you need to know in the agency world.

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Clients and Agencies Should Embrace “The Challenger Sale"

As a part of the AgencySparks vetting process, we interview agencies to determine the health of their current or past relationships. Over the course of 45 sets of interviews conducted, we have found a reoccurring theme - agencies who are “order takers” tend to have weaker client relationships.

Agencies need to become challengers in order to offer their client’s the best solutions.

The Challenger Sale Approach, which is based off of Matthew Dixon and Brent Adamsons book “The Challenger Sale: Taking Control of the Customer Conversation,” is a method to help salespeople (or agencies) build healthy relationships with clients by challenging them.

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Why Brands Pounce on Real-time Marketing

Real-time marketing or reactive marketing is “off the cuff,” “on the fly,” or spontaneous, “unplanned” responses to a particular time or event. Often, whenever “real-time marketing” is brought up, marketers will reference the infamous Oreo “Oreo's Super Bowl Tweet: 'You Can Still Dunk In The Dark'” incident that occurred when the lights went out during Super Bowl XLVII in New Orleans.

What does your brand’s marketing team need to know about real-time marketing and how can you best take advantage of every opportunity?

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SPARKsouth - Find Your Passion

The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning.

Representatives from brands and agencies served in panels and gave an overwhelming amount of helpful advice. Continue reading for their key tips.

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Alternatives to the RFP Process

Most of the time, companies view the Request for Proposal (RFP) as the only option for seeking help with a marketing project, program, or initiative. RFPs are not the only solution and can often be a waste of time, money, resources, and effort for both clients and agencies.

Clients want solutions to problems but, more often than not, the RFP does not provide answers to the difficult problems the client faces. Consider the multiple alternatives to the RFP Process before jumping in…

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