SPARKsouth - Navigating a Digital Marketing Career

SPARKsouth, is an annual conference designed to connect college students with digital marketing professionals who can help highlight different paths to digital marketing careers. This year’s event was sponsored by Nebo Agency, the University of Georgia’s Terry College of Business, Setup™, Simpli.fi, and 22squared.

The conference exposes attendees to multiple marketing career paths by offering three distinct conference tracks - brand, agency, and entrepreneur - with a career development break out room. An entire day dedicated to mentoring and developing students’ professional skills and mindsets, SPARKsouth gives marketers at every level the opportunity to connect.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersOctober 24, 2019sparksouthComment

Agency 101: The Agency-Client Relationship for Beginners

When a client hires a marketing agency, the agency becomes a part of the team. However, when an agency begins to work with a client, there can be a disconnect between the two teams. What are common disconnects and how can both the agency and client-side marketers work to avoid them?

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersMay 28, 2019agency-client relationship, positioningComment

The Different Types of Marketing Agencies

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersFebruary 26, 2019Marketing Agency Relationship, marketing agency, agency-client relationship, scorecard, gaps, breakup, Agency 101Comment

The Different Roles within Marketing Agency Departments

Just like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.

Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersJanuary 15, 2019agency roles, job seeker content, types of agencies, intern, hierarchy, agency-client relationship, gaps, Agency 101, Marketing, sparksouth Comments

Perfect Interview Questions to Fill Empty Marketing Roles

Hiring a new candidate for a marketing role can be challenging. Sourcing qualified candidates and then assessing both their capabilities and compatibility with the team can be difficult. It is imperative to ask the right questions to ensure that the person is the best fit.

Setup™ provides essential questions hiring leaders need to ask when hiring a new marketing candidate.

Three Key Networking Lessons For Any Professional

Because AgencySparks exists to connect brands and marketing agencies, networking is a crucial part of the business. Anyone looking to grow in their career should spend ample time connecting with others. Connections from various aspects of one’s life often end up having career impact in the least expected ways! Here are three key lessons that will help anyone looking to become a better networker…

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