Marketers Toolbox - Hootsuite
What is Hootsuite?
Hootsuite is the world’s most widely used social media management platform that integrates different social networks and organizes social media strategies.
Why is this tool helpful?
Hootsuite allows marketers to organize, schedule, collaborate, and monitor social media posts for multiple accounts. Organizing and scheduling posts in advance speeds up the approval process which, in turn, makes efforts more efficient and productive. A more proficient social media marketing strategy regulates and increases overall engagement leading to leads or eventual revenue.
How is it used?
Hootsuite allows users to plan social media posts on a calendar and track progress. By analyzing the effectiveness of organic posts or paid ads, users can make more informed decisions. The platform also integrates with multiple networks like Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest to amplify social reach and help marketers target multiple audiences.
Who would benefit from using this tool?
Anyone working for an agency on a social team or any social media marketer would benefit from using this tool. The tool is very easy to understand, but some users have issues with publishing features. If the user does not use Hootsuite, there are plenty of social media platforms that vary in pricing and features offered available.
Check out other social media platform options:
Hootsuite is initially relatively affordable for the average marketer, but additional features and add-ons may be too costly. The pricing plans and offerings vary depending on the number of users and social media accounts needed.
AgencySparks selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!
The chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.
Agency life is busy enough when you are pulled every which way by your client. Sendible helps social media marketers increase productivity and improve client’s social presence by having a central hub for all social activities.
If you’re a social media marketer handling multiple social accounts, this social media management platform will help you balance, organize, schedule, and analyze posts.
Improve your social media presence by truly analyzing the preferences, behavioral patterns, and interests of your audience.
Socialbakers helps social marketers cater and plan content more efficiently and productively to their target market.
Improve engagement, brand awareness, content curation, traffic, and revenue with the social media app and content curation tool, TINT.
Sendible and SocialOomph are both social media management tools that help marketers become more productive. Depending on the project, social media platform, pricing, and features - a marketer may prefer one tool to another.
GetSocial is a social analytics and publishing platform that helps marketers improve their social media reach and clicks by understanding their audience’s behavior.
Are you a brand who wants to grow your consumer engagement in a creative way?
Anchor is a podcast tool that marketers can leverage to establish their brand, enhance their credibility, and create more content…
Coolors is a design tool that generates the perfect palette to design a company’s color scheme for their brand or marketing materials…