#MarketersToolbox - Video Content Creation Tools for Marketers
Over the past few years AgencySparks has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer!
Over the past few years, audio and visual content has taken precedent in the marketing world. Podcasts and videos are easier to create than ever and they are stimulating to the consumer’s senses. Since every marketer in the world is trying to get noticed, step out of any preconceived idea of what makes up good content strategy and attempt to meet the consumer where they are - through visual and audio content.
AgencySparks selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!
Wavve allows audio creators such as podcasters, musicians, radio speakers, or interviewers share, promote, and market their content to social media through video. This social media/content creation tool combines utilizing audio and visual content to increase brand awareness, social engagement, and exposure. According to Wavve, video is more likely to be shared over images and gifs - so reviving audio content in video format is bound to increase audience engagement with the user’s brand. The tool can be used on any platform that supports video - Twitter, Facebook, Instagram, LinkedIn, Youtube, Snapchat, and stories.
Biteable’s Video for Social tool is a free social media tool that provides marketers with templates and easy-to-use editing software to simplify video content creation. Marketers can catch the consumer’s attention on social media with flashy and engaging visual content. The platform provides users with a library to choose a selection of templates or the user can download their own photos and videos, add content and music, and share it to multiple social channels. Biteable connects with Twitter, Facebook, and Youtube.
Raw Shorts is a free video editing tool (with paid plans for extra features) that assists marketers in making professional-looking demo, marketing, and explainer videos. Start ups, businesses, and marketing professionals could benefit from using this tool to inform or educate possible customers of their products/services. This video platform is also useful for sharing data or creating staff tutorials for internal use. Marketers simply use the easy-to-use interface to drag and drop animations, templates, and charts to create a video and then share it on social media.
Shakr is a video marketing tool that simplifies the design and editing process to produce high quality videos for social media channels and ad campaigns. This tool offers 2,000 video templates designed by professional video designers to use and customize for marketing efforts. For different pricing plans, users can access the media and music libraries to create engaging videos that will take a brand’s marketing to the next level.
Promo is a video marketing tool that simplifies ad campaign and promotional video creation. By providing numerous templates and editing capabilities, users can customize ads with their message and logo to engage users. Users can create and design Facebook, Instagram, and LinkedIn ads to advertise their business. Promo offers video maker, image resizer, calendar, and Facebook cover tools. Industry leaders in business, real estate, e-commerce, marketing, and gaming will benefit the most from Promo. This tool partners with Getty Images, Youtube, Facebook, Instagram, and Shutterstock to provide users with the best resources.
As always, be sure to read reviews and do research on any tool you are considering to use to make sure it fits in and benefits your marketing strategy.