SPARKsouth | Building a Career in Digital Marketing

The SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.

Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.

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SPARKSouth: Embrace a New Mindset

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Can Anyone be a Marketer?

The truth? There is no “typical” background for marketing. While some believe the foundation of great marketing is creativity, the reality is that creativity without strategy can be useless. The most successful marketers have a personality profile with a healthy balance of left-brained and right-brained thinking.

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