The idea behind AgencySparks stemmed from the disconnect between the agency/client relationship. Agencies rely on referrals for new business, which is hard to scale. Clients rely on their limited personal networks or grueling RFP processes to find “reputable” agencies. The result, more often than not, is a less-than-ideal match.
In short, Agencysparks is like a dating service for brand marketers and marketing agencies. We exist to bring together the world's best brands and marketing agencies.
We do what's right (rather than what's easy).
We bring insights to brands and agencies that drive business.
We work well with clients, agencies, and each other.
We put in the work consistently without quitting.
We find solutions to problems - we are scrappy.
We are connected to brands, clients, partners, our community, and each other.
Meet the AgencySparks Team
Founder & CEO
Joe Koufman has always been a connector of people. In his 20+ years working in marketing and business development, he has built out a large, distinguished network of corporate and agency contacts.
Joe spent over six years as SVP of Marketing and Business Development at Engauge (now Moxie, part of Publicis), focusing on landing marquis clients such as Hershey's, Cisco Systems, AMC Theatres, Newell Rubbermaid, Chick-fil-A, and Turner Broadcasting. Soon after Engauge was acquired in 2013, Joe recognized a gap in the market that he was uniquely suited to help fill - helping brands and agencies connect with each other. He founded AgencySparks in early 2014 to solve these problems.
Joe continues to give back to the marketing community by serving on the board of directors for various marketing organizations, including the American Marketing Association (AMA Atlanta), the Atlanta Interactive Marketing Association (AIMA), and the Terry College of Business at the University of Georgia. He also volunteers weekly at Everybody Wins! Atlanta, and is a member of the Entrepreneurs’ Organization Accelerator program.
Joe often jokes that he uses his Speech Communications major from Wake Forest University every day and his Politics major more frequently than he would like.
When Joe isn’t working, he loves to discover new music (he hosts a weekly radio show at GumboShow.com) and spend time with his wife, Michelle, and twin children, Joss and Radley. He spends most weekends supporting his kids’ activities, playing tennis, and immersing himself in music.
Director of Marketing
Kate Jacoutot graduated from the Terry College of Business at the University of Georgia in 2015 with a degree in Digital Marketing and certificate in Music Business.
Shortly after college, Kate started her own marketing consultancy called Throne Marketing. AgencySparks was one of her first clients, and she guided the company through immense periods of growth for two years until she transitioned to working for AgencySparks as a full-time employee. She started her role as the Director of Marketing for AgencySparks in early 2018.
Kate’s ability to tackle and triumph over any challenge makes her a great asset to the team. Her love for learning is apparent by the number of podcasts she listens to and the skills she’s acquired over the years to fill the gaps in any role. Kate’s curiosity and need for understanding makes her a jack of all trades and a reliable leader.
Kate is responsible for the design and implementation of comprehensive marketing strategies and management of the marketing team. She uses her extensive marketing knowledge and creativity to drive AgencySparks' strategy.
Director of Business Development
Zevi has a passion for sales, marketing, creativity, helping people solve their problems, and creating meaningful connections between people. He aligns his personal success with the success of his team and his clients.
Prior to joining AgencySparks, Zevi worked with marketing agencies in Atlanta to help build successful and relationship-centric outbound sales programs. With his extensive experience in the agency world, he’s armed with a first-hand understanding of the challenges that AgencySparks solves for agencies: business development.
Outside of work, Zevi enjoys spending time outdoors, exploring the local Atlanta art scene, going to concerts, and playing guitar in his band, Bexley.
Zevi holds a bachelor’s degrees in history and marketing from Washington University in St. Louis.
Madeline joined the AgencySparks team shortly after graduating from the University of Georgia’s Terry College of Business with a dual major in Digital Marketing and Management.
Madeline thrives when connecting with other people - basically why AgencySparks is a perfect fit. Madeline manages, markets, and performs with a local Atlanta improv team, Six Kids in a Trenchcoat. Her love for sharing a brand’s personality through social media, using humor to find her voice and relate to the public, and forming relationships with teammates, coworkers, and people is what lead her to pursue a career in marketing.
When Madeline is not working or performing, she devotes her life to positively impacting others by volunteering with the teens at her church and coaching rec leagues to help the development of young people in the community.
Madeline handles content creation, marketing strategy, and creative campaigns at AgencySparks. Her innovativeness, compassion for others, and unique approach and style have been an excellent addition to the team.
Kayla Floyd received a degree in digital marketing from The University of Georgia’s Terry College of Business, in December, 2016. We first noticed Kayla when she took part in UGA’s Digital Marketing Competition, where she and her teammates pitched the winning idea to Coca-Cola Freestyle, showing us that her strengths lie in her positive attitude and innovative thinking. Her aptitude in working with people combined with a knack for staying on top of her work and keeping things organized makes her a prime candidate for a future account management role at a marketing agency. Ultimately, Kayla wants to leverage the power of marketing to create a positive impact on society.
Kayla gives back to her community by utilizing her organizational skill set to assist in planning events. She was a member of the “Around Atlanta” board for Spotlight Events at Georgia State and served as the Director of External Relations for the UGA chapter of the American Marketing Association (AMA).
Outside of work, Kayla enjoys traveling, exercise, and volunteering with children. Kayla can be found exploring new restaurants and nightlife in Atlanta, hanging out with her friends and family, drinking excessive amounts of coffee, and enjoying music and pop culture.