In this synopsis, we will cover Bud Light’s latest missteps (with grace) and provide four takeaways on how you can appeal to new audiences without alienating old ones.
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Originally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
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Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.
Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:
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The Setup Women in Marketing series is focused on interviews of over forty women sharing their marketing career path, advice, and observations regarding the industry. Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most.
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Initially, in response to the unpredictability of the coronavirus and uncertainty of the future, marketers leaned on a human-centered messaging approach to appeal to consumers. While empathy in a time of crisis is important, it led to cluttered inboxes with messages from random brands that were less informative and more performative, and repetitive messaging containing the phrases, “We’re all in this together,” and “In these unprecedented times…”
How has messaging evolved in the past year and what should marketers focus on?
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If there is anything we’ve learned from the past year, it is that the world can throw unexpected curveballs at any time. Marketers, who are typically nimble on their toes, had to rework how they operate to think faster and act even quicker during 2020. Any expectation about how the year would flow or quarterly performance predictions were thrown out the window.
As we move into a new year, here are some future-proof trends that, even despite an uncertain future, can help your team focus on keeping the ball rolling.
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Since the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
Here are some email marketing practices to keep in mind during the pandemic:
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Marketing is constantly evolving. In the past, keywords, SEO, experiential, AR/VR technology, live video, and social platforms have turned marketers’ heads. Now, marketers are trying to implement more and more voice search technology as it grows in popularity.
Each year brings some new invention that reshapes the marketing world. Marketers need to willingly evolve their marketing strategy as their priorities shift and technology evolves. Based on trends and performances in 2018, here are three marketing trends to keep an eye on in 2019.
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