A Personal Look at the Financial Services Industry

At Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.

Industry BlogsSetup - marketing matchmakersMay 2, 2023industry blog, financial industryComment

Innovating in the Financial Services Industry

Post 2020, marketing changed. At Setup, we keep an eye on current marketing trends and behaviors. As we head into 2022, we’ve asked a number of industries about their predictions and focuses for the new year. Among those industries, we recently spoke with experts in the Financial Services industry to hear their thoughts.

Industry BlogsSetup - marketing matchmakersNovember 17, 2021financial industry, financial services industryComment

Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge

88% of legacy banking organizations fear losing revenue to financial technology companies in areas such as payments, money transfers, and personal loans. How can traditional retail bankers rise to the challenges that emerging fintech companies present?

We asked fintech experts from eVestment, Flywire, Swarm Agency, and Response Media for advice on what marketing leaders in the banking industry can do to stay relevant. Here’s what they said…

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