#MarketingMixer | Business Matchmaking
As marketing matchmakers, Setup has traditionally hosted a quarterly #MarketersBreakfast to connect client-side and agency-side marketers. Given current gathering regulations, we pivoted to virtual bi-monthly #MarketingMixers to inspire, educate, and bring together marketers.
Our February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
The mixer began with a presentation by Setup CEO and Founder, Joe Koufman, who shared the secrets to successful business matchmaking:
Be Curious
Ask Smart Questions
Listen for Key Facts + Pain Points
File + Document Tidbits
Look for Connections+ Solutions
Check with Both Parties Before Connecting + Recap Challenges
Make Intros that are Mutually Beneficial
Overall, the foundation of a prosperous romantic or professional partnership is finding the intersection between compatibility and chemistry. This mindset is the cornerstone behind our marketing matchmaker business when we pair marketing agencies and brands together.
Read more - Building Chemistry in the Agency-Client Relationship
Here is a small taste of the event!
We created this Agency Scorecard resource to help clients navigate their relationship and chemistry with their current and potential marketing agency partners.
In the networking portion, attendees were challenged to not only connect with their match, but to hopefully connect their match with someone in their network. We are happy to report that the event had an average rating of 9 (out of 10) across the board, and that nearly every attendee connected with their match on LinkedIn for further conversation.
“These types of things are not my comfort zone, but the format made it natural to connect.”
“Fun to feel like I’m networking again with people outside of my house!”
“Setup events are always fun, informative and valuable for both brand and agency attendees.”
“Great energy! Felt warm and had wonderful conversations with the two rotations.”
“I enjoyed the romantic (and fun) part of the presentation paired with how it relates to business, especially around Valentine’s Day! I got to meet some new connections as well which is always a plus!”
Upcoming Events
The #MarketingMixers provide opportunities for marketers to learn and connect virtually in a stress-free environment. Learn more about past #MarketingMixers below.
Want to connect?
If you would like to know more about Setup, connect with us!
If you would like Joe Koufman to speak about business matchmaking and networking at one of your events, contact us here!
We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.
![#MarketingMixer | Ins[peer]ation Discussion Recap](https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1605548528967-D1R4MMVM2DJ758ULTCLQ/pexels-ekaterina-bolovtsova-4049983.jpg)
At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between, featuring an array of brands like adidas, ParkMobile, PAMA, Prudential, and more.