Behind the Scenes of 2019 Black Friday / Cyber Monday

Holiday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.

For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.

Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…

Marketing Industry/TrendsSetup - marketing matchmakersDecember 3, 2019retail, cyber monday, black friday, retail marketingComment

4 Unique Black Friday Stories You May Not Have Heard

Since its ”humble” beginnings in the 1950s, Black Friday has cemented itself into our yearly festivities. People prioritize it, gather together, and camp out just to await the special deals that will define their holiday experience. This tradition is a day created for and centered around consumers and consumerism.

We all know Amazon sales soared, but which brands were the unsung heroes of Black Friday? What did we learn from their creative deals?

Marketing Industry/TrendsSetup - marketing matchmakersNovember 27, 2018black friday, cyber monday, marketing strategyComment

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