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Posts tagged creative

Finding the Balance Between Creative + Data in Marketing

Finding the Balance Between Creative + Data in Marketing

With the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.

We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.

Marketing Industry/TrendsSetup - marketing matchmakersApril 21, 2020creative, data, data strategy, strategyComment

#MarketersBreakfast - Molding Creativity in the Work Place

#MarketersBreakfast - Molding Creativity in the Work Place

Setup gathered some of the most brilliant marketing minds from agency partners to distinguished brands like Delta Air Lines, Equifax, Worldpay, Turner Classic Movies, and Mizuno USA, among others to discuss this quarter’s Marketer’s Breakfast theme: Creativity.

Setup News/EventsSetup - marketing matchmakersAugust 27, 2017AgencySparks events, #MarketersBreakfast, marketersbreakfast, marketers breakfast, creative, #creativity, marketing continuing educationComment

Event Recap: #AgencyShowcase

Event Recap: #AgencyShowcase

Back to Marketing Basics with Direct Mail

Marketers Toolbox: Unsplash

Ideas for Generating Content When Writer's Block Strikes

Marketing Industry/TrendsJune 13, 2016writer's block, content creation, snackable content, website content, writing, Charles Bukowski, B2C, B2B Marketing, Portent, HubSpot, creative, Google Alerts, Content Marketing Institute, content strategyComment

Marketers Toolbox: Canva

#MarketersToolboxSetup - marketing matchmakersApril 29, 2016Marketers Toolbox, Canva, design, creative, #MT - CreativeComment

Tools Vs. Experience

Marketing Industry/TrendsDecember 16, 2015Tools, photography, professionals, amateurs, smartphone, brand ambassador, influencers, publishing tools, publishing platforms, marketing, marketing agencies, content creation, creative Comment

RadioShack’s Latest Marketing Ploy Desperate Attempt to Increase Millennial Relevancy

Marketing Industry/TrendsDecember 7, 2015marketing to millennials, #millennials, RadioShack, Nick Cannon, creative, marketing, Boomer, 50+ marketing, Baby Boomers, celebrityComment

Creative Tip of the Day #1: Framing and Reframing Questions

Creative Tip of the Day #1: Framing and Reframing Questions

Marketing ResourcesJanuary 14, 2015creative outlet, creative, creative tip of the day, #creativityComment