Erosion of Brand Trust in the Marketing Industry

Consumers have become more skeptical of brand promises since technology access has made it easy to detect a brand’s lies via social media. It takes time to develop a trusting consumer relationship by nurturing it through the customer journey, but it can take only seconds to kill that relationship and even more time to mend.

Facebook, Amazon, and Uber are great examples of brands that have disappointed their consumers in the past few years and need to work harder to regain consumers’ trust. They are few of the many brands that have lead to a nationwide decrease in consumer trust.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 31, 2018facebook, facebook ads, authenticity, authenticity crisis, brand trust, brand loyalty, brand erosion, competency, integrity, consumer trustComment

What Happened to Brand Loyalty - Is La Croix in Trouble?

La Croix was delightfully marketable, visually pleasant, affordable for young consumers, and different from it’s bubbly counterparts...until PepsiCo’s Bubly launch in February 2018. There isn’t complete evidence that one is superior to the other since preferences rely entirely on tastes. This upstart competitor brings into question whether or not the consumers’ brand loyalty is real.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 24, 2018la croix, sparkling water, natural flavors, bubly, PepsiCo, Pepsi, Coca-Cola, National Beverage, brand, brand loyaltyComment

Marketing Mysteries Uncovered for Generation Z

Move over millennials, Generation Z has taken flight and, by 2020, will be half the population with 40% of the purchasing power. At the risk of falling behind, marketers must learn everything that is important about the powerful consumer that is Generation Z.

Marketing Industry/TrendsSetup - marketing matchmakersJuly 10, 2018generation z, millennial, marketing to millennials, marketing to generation z, gen z, gen zers, authenticity, brand loyalty, customer experience, targeting gen z, gen zs, generational marketing, hierarchy Comment

The Evolution of Marketing: A Brief History

What brands once saw as a one-way street to push impersonal mass communications has become a consumer-driven highway comprised of highly customized, two-way communication. Marketing has evolved from primitive beginnings to modernized digital.

Marketing Industry/TrendsSetup - marketing matchmakersJune 20, 2016HubSpot, marketing history, marketing, multi-channel marketing, data, big data, industrial era marketing, market segmentation, brand identity, Brand personality, brand themes, consumer groups, consumer strategy, data consumption, product customization, service customization, Specialist agencies, specialist agencies, advantages of specialist agencies, digital marketing, digital advertising, The Digital Revolution, brand loyalty, direct marketing, segmentation, feedback loop, brand parity, marketing agencies, full-service agencies, traditional marketing, Generalists vs Experts, Generalists, traditional agencies, traditional marketing agencies, generalist marketing agencies, consumer data, video marketing, event marketing, public relations, Email marketing, social media, social media marketing, importance of marketing, marketing roles, types of agencies Comment

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