Setup Partner Feature | Marketing Architects
What gap did you see in the market that led you to found or be a part of your agency?
TV advertising is an incredibly powerful marketing channel, but it can be tough to get right, especially for marketers looking to drive accountable results. It is expensive and difficult to measure. Marketing Architects is on a mission to solve that by exploring untraditional solutions.
What differentiates your agency from others?
Our offering is called All-Inclusive TV, which means that instead of the typical agency fees, our clients only get one bill for media. We cover the costs of everything else needed for campaign success, from strategy development to creative production to attribution.
Are any of your personal values incorporated into the agency?
Our company core values were put in place before I held the position that I do now, and I have no intention of changing them as they were done so well and 100% embody exactly what we need in our people to continue to grow.
One of our core values is “Hungry, Humble, Smart” which is taken from Patrick Lencioni’s “Ideal Team Player.” It’s a value I feel is crucial to not just success in the professional world, but also in the broader sense of life.
Every day, I set out to display hunger for improving our business. I work to display humility as I believe no one person can claim success in a team sport, and no one is ever done improving themselves. And lastly, “smart” is about emotional intelligence, something I have always focused on. Even in a world of technology, we are driven by humans and what we can do, and need to keep our EQ focus, front and center.
Do you have any advice for marketers?
In any role you hold, don’t let it limit your influence. One thing I was taught when I first started working was to think like a CEO, even if you are not. We all have day-to-day responsibilities and tasks that need to get done. In everything you do, wear your CEO hat.
If she/he saw the mundane process that you do every day, would she/he suggest a different way? Who could initiate a project to improve it? Sure, it may not be in your job description, but leaders look for their employees to step up and into challenges the leader can’t see. How can you better the people, process, and tools that you have influence over?
When your coworker sees you stretching to improve the business, the team, and yourself, what do you feel that will do for them? You will be much more fulfilled by your role if you think beyond what you do today. And in doing so, you will help your company, your team, and yourself, as well.
Our agency partners help make the magic at Setup happen. After performing a careful vetting process to thoroughly understand the agency, we partner them with Clients to fill the brand’s specific needs. Interested in becoming an agency partner? Visit here for more information.
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According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners.
This has been the case for the last five years of the Marketing Relationship Survey.
What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?
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Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.
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At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between, featuring an array of brands like adidas, ParkMobile, PAMA, Prudential, and more.
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In the last 10 years, Setup has conducted five Marketing Relationship Surveys, connected over 800 Brands and Agencies, conversed with well over 1000 Brand-sides marketers, and enacted 50+ Agency Assessments for Agency partners. Here’s the secret: Clients just want to have good chemistry! But how do you develop it?
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It may be hard to believe today, but the Nike basketball sneaker department was hanging on by a shoe lace, struggling to make any headway against Converse and Adidas in 1984.
What steps did the Nike team take to put them back on the map? And how did Michael Jordan impact that success?
Our ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.
This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.
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Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this?
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Agency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year.