The Perfect Match: A Speed Dating Event by Setup®

This weekend is a very special holiday for matchmakers like Setup – you guessed it, Valentine’s Day!

In honor of the one day each year that’s dedicated to love and warm fuzzies, we planned, coordinated, and executed a “speed dating” breakfast event, guaranteed to make some sparks fly between our specialist marketing agency partners and world-class marketers from companies like Georgia-Pacific, IHG, Equifax, Aaron’s, Char-Broil, and many other distinguished Atlanta brands.

The speed dating event was the final prong in our multi-channel marketing campaign (which we’ll tell you more about later) to promote our agency/brand matchmaking skills.

In keeping with the Valentine’s Day theme, we decorated the room with all things red, sparkly, sweet, and floral. Each table sat three marketers for every one agency representative, who rotated tables every 7 minutes to meet and greet with all 22 marketers.

We provided a few table topics and ice breakers to prompt discussion, though they were hardly necessary, as there were no awkward first dates and the conversation flowed quite naturally, despite the early morning meetup. (The delicious coffee at Empire State South certainly helped!)