Marketers Toolbox: Blinkist

Note: The Marketers Toolbox series teaches our readers about new technology we're using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.

There's something special about getting lost in a beautifully written fictional story. As an avid reader, I certainly have my favorites, but I'll be the first to admit that my bookshelf predominantly houses nonfiction to help me learn something new or make me a better person.

It's hard enough to keep up with my monthly book club, let alone my massive collection of educational books about sales, health, efficiency, happiness, religion, etc., which is why Berlin startup, Blinkist, is an essential marketing tool that’s turning heads (and pages!)

The iPhone/iPad app converts text from notable nonfiction ebooks into snackable Cliff Notes-sized pieces of information that your mind can quickly process without having to read the books from cover-to-cover.

Sample Book Titles on Blinkist:

• The 4-Hour Workweek by Tim Ferriss

• 7 Habits of Highly Effective People by Stephen Covey

• Permission Marketing by Seth Godin

• No Logo by Naomi Klein

• Getting Things Done by David Allen

• The Checklist Manifesto by Atul Gawande

Blinkist promises to make you smarter fifteen minutes at a time, and for $5/month (or $50/annually) for access to their entire library, who wouldn't want a smarter you in 15 minutes?

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