how it works


Step 1 - External Evaluation

AgencySparks begins with client interviews to understand the agency selection process and relationship. Phone interviews happen with the marketing agency's current clients, past clients, and brands who didn't choose the agency in a pitch. Clients often give us details about the relationship that they would never provide the agency.

Step 2 - Internal Evaluation

Next, AgencySparks conducts staff interviews with key agency employees to better understand what the team feels are their biggest strengths and weaknesses. In addition to looking for alignment or discrepancy with the client conversations, AgencySparks uncovers internal perceptions of the agency.


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Step 3 - Competitive Review

AgencySparks highlights several key competitors to understand the landscape in which the agency operates. To round out the review, we look at number of employees, office locations, listed clients, and key messaging.

Step 4 - SWOT Analysis

AgencySparks synthesizes the conversations with clients and the agency team to outline strengths, weaknesses, opportunities, and threats. The marriage of the internal and external perspectives is key to bringing insights to the agency and also to our team so that we can represent the agency well.



Step 5 - Advice On Core Strengths

Agencies sometimes offer services in which they are not always proficient. AgencySparks highlights areas where the agency does its best work, so that they can focus their service offerings. This also ensures that each marketing agency working with us is truly best-of-breed in their respective disciplines.


"AgencySparks not only recommended an excellent agency partner... but they have also become a trusted go-to resource when it comes to marketing recommendations that can improve our business."

Melissa Wilson

Marketing Director, Atlanta Decorative Arts Center