How it Works
Step 1 - External Evaluation
AgencySparks starts its vetting process by surveying people on the outside of the agency, including:
- Current clients
- Past clients
- Clients that chose a different agency in a pitch process
Step 2 - Internal Evaluation
Next, AgencySparks surveys the employees currently working at the agency to understand how the internal dynamics of the agency are contributing to the perceptions uncovered in the external evaluation.
Step 3 - Competitive Review
AgencySparks highlights several competitors to understand the landscape in which the agency operates and how the agency stacks up.
Step 4 - SWOT Analysis
AgencySparks synthesizes the internal and external perspectives to outline the agency's strengths, weaknesses, opportunities, and threats.
Step 5 - Recommend based on core strengths
AgencySparks highlights areas where the agency does its best work, so that it can focus its service offerings.