An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.Read More
For brands creating an RFP, or Request for Proposal, the document provides a structured framework that helps them think through the details, goals, budget, timeline, and evaluation criteria for a particular project or marketing initiative.Read More
In the United States alone, there are over 120,000 marketing agencies. A client looking to find the right marketing agency for their brand can feel a lot like finding a needle in a haystack.
How can clients avoid the pitfalls of starting and ending agency relationships, while getting the most value for their business in the long run?Read More