Marketing Brief Template


A good marketing brief should establish four things:

  • Goals - Explain the purpose and/or goals of a given marketing strategy

  • Target Audience - Identify the audience that the strategy will be targeted towards

  • Measurement - Detail the metrics that will determine the success of a campaign

  • Accountability - Set clear goals, timelines, and responsible parties for the marketing campaign

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With this free download, marketers receive a comprehensive marketing brief template designed to keep your marketing team on the same wavelength during your next initiative.