Marketing Brief Template
A good marketing brief should establish four things:
Goals - Explain the purpose and/or goals of a given marketing strategy
Target Audience - Identify the audience that the strategy will be targeted towards
Measurement - Detail the metrics that will determine the success of a campaign
Accountability - Set clear goals, timelines, and responsible parties for the marketing campaign
With this free download, marketers receive a comprehensive marketing brief template designed to keep your marketing team on the same wavelength during your next initiative.