Marketing Agency Scorecard
Templates for Agency Evaluation
An effective performance appraisal process for your advertising agency partners is essential to ensuring a long-term fit for your business’ marketing goals. When designing these scorecards, AgencySparks partnered with major brands - combining their actual scorecards/corporate policies for both selection and evaluation with our extensive experience working within the agency-client relationship - to create the most comprehensive marketing agency scorecard template.
This workbook was created to guide brands through two important agency performance evaluation processes:
evaluating a new partner during the initial pitch process, and
evaluating existing agency partners.
TEMPLATE FOR AGENCY PITCHES/RFP RESPONSES
Agency Selection Scorecard
This agency selection tool can act as an agency RFP scorecard or be used during an actual agency pitch/presentation.
Evaluate potential partners based on:
TEMPLATE FOR AGENCY PERFORMANCE EVALUATION
Agency Evaluation Scorecard
This agency performance assessment tool guides decision-makers through the performance appraisal process.
Evaluate your agency roster based on:
Return on Investment (ROI)