Video Length for Content Marketing Infographic
Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content. Here are the best video length suggestions by platform:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
33% of viewers are lost after 30-seconds and 45% are disengaged after one-minute, so it is crucial to capture a viewer’s attention quickly. A typical drop-off after a video reaches 3- 6 minutes then again from 6-12 minutes, then another less dramatic drop from 12-20 minutes.