Posts tagged empathetic marketing
The Powerful Marketing Superhero Within You Infographic

The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.

By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.

What are some of super powers these marketing heroes possess?

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Using Emotions to Enhance Marketing

Emotions play a crucial role in the way marketer's frame their content. It allows marketers to discover what consumers actually want. When evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). Emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content by a factor of 3-to-1 for television commercials and 2-to-1 for print ads. When data and stories are used together, audiences are moved both emotionally and intellectually.

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