Marketing Attribution Models: Tracking Conversions in the Customer Journey

 Marketing Attribution - Measuring Different Touch Points throughout the Customer Journey. Attribution models assign different weights to each touch point and customer conversion to determine the value of marketing efforts. Models include: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution. 

Attribution models help track the different touch points and conversions in the customer journey. Since every campaign, conversion, and company is different, there are different marketing attribution models that measure different weights in the buyer journey. Among them are: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution. 

Read the blog that inspired this post - Marketing Attribution: Tracking Touch Points Throughout the Customer Journey

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