Empathy in Marketing Infographic

  Empathy is not meant to promote nor sell one’s product.  Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL? It means to  SEPARATE  yourself from work, to  OBSERVE ,  UNDERSTAND , and  LEAVE  an impact on your consumers. Focus on your consumer's feelings and your brand will benefit and thrive from it.

Empathy is not meant to promote nor sell one’s product.  Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL? It means to SEPARATE yourself from work, to OBSERVE, UNDERSTAND, and LEAVE an impact on your consumers. Focus on your consumer's feelings and your brand will benefit and thrive from it.

Read full blog - Being An Empathetic Marketer Takes S.O.U.L.