What's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation. The 4 easy steps above will help you effectively use data in your marketing efforts and develop an effective marketing strategy. These steps include building KPIs for your product, investing in marketing automation, tuning into your customer's voice via social media, and meeting weekly with your team to review key metrics.