Many are still unsure of exactly what big data is and what it means. It has been on the rise and only keep growing; 90% of all the world’s data has been created in the past 2 years. Big data is the increase and availability of data in our world and it comes from a variety of sources. Big data adds immense value to your company, but there are 3 common traps when it comes to utilizing the data. Forbes gave us some powerful insights, shown above, to learn how to overcome these barriers and take steps towards the right data.