Live stream video can drive revenue and strengthen hold on your social media users. It can be watched anytime, anywhere. The average adult consumes more than five hours of video per day and more than one hour is on digital devices. This timeline shows the evolution of live video from 2005 until 2016. It includes the following platforms: YouTube, Livestream, YouTube Live, Snapchat, Instagram, Periscope, Meerkat, Facebook Live and Instagram Live.
How people express and receive love can be broken into five tactics that marketers can leverage: Receiving Gifts, Words of Affirmation, Physical Touch, Acts of Service, and Quality Time. Implementing these within a marketing strategy can help engage audiences and help users develop a strong, long-term relationship with your brand.
As a marketer, it is extremely important to develop an omnichannel marketing strategy. 85% of retailers say omnichannel is a top priority, which means your competitors are beginning, or have already built their strategy. This type of strategy focuses on a brand’s presence across channels during the consumer buying process and how to make this a seamless, consistent experience...
Creating and defining your ideal target audience in marketing starts with creating personas. You start creating personas by researching areas like demographic details of your target audience, the goals and challenges of your target audience, the psychographics of your target audience, and how to reach your target audience.
Out of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!
The individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types. The four types are Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious.
Make sure to put together a way of explaining your product or service that will resound best with each individual’s personality, and present it in an easily understandable way. This will help you "a"ce those marketing efforts!
Empathy is not meant to promote nor sell one’s product. Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL? It means to separate yourself from work, to observe, understand, and leave an impact on your consumers. Focus on your consumer's feelings and your brand will benefit and thrive from it.
- Happiness is the main driver for social media sharing.
- Sadness helps us connect and empathize
- Fear/surprise make us desperate for something to cling to
- Anger/disgust makes us more stubborn
Also, personalize your marketing efforts with things such as:
- Permission Marketing
- Cookie Creators
- Recommendation Engines
- Loyalty Programs