Creating and defining your ideal target audience in marketing starts with creating personas. You start creating personas by researching areas like demographic details of your target audience, the goals and challenges of your target audience, the psychographics of your target audience, and how to reach your target audience.
Out of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!
The individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types. The four types are Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious.
Make sure to put together a way of explaining your product or service that will resound best with each individual’s personality, and present it in an easily understandable way. This will help you "a"ce those marketing efforts!
Empathy is not meant to promote nor sell one’s product. Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL? It means to separate yourself from work, to observe, understand, and leave an impact on your consumers. Focus on your consumer's feelings and your brand will benefit and thrive from it.
- Happiness is the main driver for social media sharing.
- Sadness helps us connect and empathize
- Fear/surprise make us desperate for something to cling to
- Anger/disgust makes us more stubborn
Also, personalize your marketing efforts with things such as:
- Permission Marketing
- Cookie Creators
- Recommendation Engines
- Loyalty Programs
What's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation. The 4 easy steps above will help you effectively use data in your marketing efforts and develop an effective marketing strategy. These steps include building KPIs for your product, investing in marketing automation, tuning into your customer's voice via social media, and meeting weekly with your team to review key metrics.
Unfortunately for marketers, the emergence of big data has coincided with even bigger questions (and sometimes, bigger problems) around what an optimal measurement model should look like:
- Which metrics are important to track?
- How do seemingly unimportant metrics like impressions translate into revenue?
- Which metrics are most important to the internal stakeholders of the company?
The abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently.