What's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation. The 4 easy steps above will help you effectively use data in your marketing efforts and develop an effective marketing strategy. These steps include building KPIs for your product, investing in marketing automation, tuning into your customer's voice via social media, and meeting weekly with your team to review key metrics.
Unfortunately for marketers, the emergence of big data has coincided with even bigger questions (and sometimes, bigger problems) around what an optimal measurement model should look like:
- Which metrics are important to track?
- How do seemingly unimportant metrics like impressions translate into revenue?
- Which metrics are most important to the internal stakeholders of the company?
The abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently.
Growth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens.
The 7 ways to position your agency for growth include:
- Know who your agency is
- Know who your clients are
- Differentiate yourself
- Help clients understand what you do
- Understand your capabilities and limitations
- Establish your policies up front
- Don't be afraid to start small
Growth takes time and can be measured and managed. If you focus on your current client relationships and honing in on what you do best, growth will happen naturally. And when it does, the tips above will allow you to be ready to take advantage of that growth.
When it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs. The 8 steps shown above, from Management Study Guide, emphasize the importance of identifying the needs and expectations of your audience, creating sub-segments, and reviewing the demands of your target audience frequently. Make sure to research the size of your target market in order to help forecast sales and avoid poor market segmentation.
Ever wondered why online content goes viral? Three key insights into why content goes viral are who shares it, what the post is about, and why people share it. Influencers are a vital source for viral content. The more influencers, the more shares overall. Viral content is credible, emotional, and rational. We all want content that makes us happy, or at least taps in to some aspect of our emotions. Try framing a negative story in a positive light to increase the reach of your content. For more tips on how content goes viral on the internet, read our infographic above or check out the AgencySparks blog on how Arby's got their tweet to go viral.
When entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite. More technical skills are required towards the beginning or your marketing career and more leadership skills are needed as you progress through your career path. Salaries will range from roughly $35,000 to $160,000. Generally, it will take around 20 years of experience to get to the C-Suite level. Learn more about responsibilities for each level, salaries, job length, and sample career paths above!
Video marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach. Check out more tips for effective video visuals in the image above!
Overwhelmed by the variety of social media platforms? In the infographic above, discover the social media platform(s) that make sense for your brand. Facebook is great for social sharing, a wide demographic, photos/videos, carousel image ads, and making connections. Twitter's micro-blogging, customer service, and real-time updates are great for 18-49 year-old males. Instagram is a mobile-based social network that is used by more women than men, with a majority being 18-29 years old. This platform can be used for behind-the scenes footage and has 58x more engagement than Facebook! Snapchat's time-sensitive visuals work best for female college students through use of coupon codes and sneak peak details. Which social media fits your brand best?