An RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.Read More
The Guide to Finding the right Marketing Agency includes tips to select and onboard a marketing agency, insights on how to maintain a sustainable agency-client relationship, and budget and brief templates to ease operations and functions.Read More
Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.
An annual performance review is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?
Before you walk in those doors, how can you best prepare for your performance evaluation?Read More
Clients frequently express an appreciation for an agency with conviction. There is potential for serious growth when agencies have the backbone to support their ideas and challenge the client’s original plan. If there is not a healthy back and forth, the client could stagnate and the agency may never showcase their true capabilities to benefit the client.
Agencies need to become challengers in order to offer their client’s the best solutions.Read More
When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP).
Here are the Do’s and Don’ts brands should take part in during the RFP process…Read More
Born mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them…Read More
Attribution models help track the different touch points and conversions in the customer journey. Since every campaign, conversion, and company is different, there are different marketing attribution models that measure different weights in the buyer journey. Among them are: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution.Read More
The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.
By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.
What are some of super powers these marketing heroes possess?Read More
Company-wide marketing objectives should be SMART - Specific, Measurable, Attainable, Relevant, and Timely. If marketers have a well-defined strategy in place, they will reach their goals together.Read More
Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content.Read More