RFP vs. RFI | Request for Proposal vs. Request for Information

An RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.

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5 Tips to Prepare Marketers for an Annual Performance Review Infographic

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

An annual performance review is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Before you walk in those doors, how can you best prepare for your performance evaluation?

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The Challenger Sale: Advice for Clients and Agencies Infographic

Clients frequently express an appreciation for an agency with conviction. There is potential for serious growth when agencies have the backbone to support their ideas and challenge the client’s original plan. If there is not a healthy back and forth, the client could stagnate and the agency may never showcase their true capabilities to benefit the client.

Agencies need to become challengers in order to offer their client’s the best solutions.

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The Powerful Marketing Superhero Within You Infographic

The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.

By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.

What are some of super powers these marketing heroes possess?

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Video Length for Content Marketing Infographic

Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content.

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