AgencySparks helped us connect with a broad spectrum of great brands that were in need of our services. The Marketing Readiness Report™ was a wonderful process that delivered good insight about how we are perceived and how we were valued by our clients.
- Vicky Jones, CEO, Brand Fever (now part of Phase 3 Communications)
Most marketing agencies spend more time chasing RFPs (requests for proposals) and referrals from existing clients instead of proactively outreaching to prospective clients.
We are focused on making introductions to senior-level marketers on behalf of our agency partners (our clients), which can lead to new business opportunities. In short we are like a dating service for brands and marketing agencies. Clients love that we offer them curated specialist marketing agencies.
Here are our core services for agencies:
Marketing Readiness Report™
The Marketing Readiness Report™ is an in-depth evaluation of current agency services, staff, clients, marketing tools, competitive landscape, and prospects. The final report enables the AgencySparks team to represent the agency offerings and team properly, but it also serves as a guide for the agency’s marketing activities and ultimately, success. The inputs include interviews with clients (current, past, and lost in a pitch) and staff. The outputs include an extensive presentation and report that outlines feedback from clients and staff; agency strengths, weaknesses, opportunities, and threats; a competitive review; and recommended advice/next steps.
Sustainable Pipeline Process™
The Sustainable Pipeline Process™ leverages deep understanding of content, marketing technology tools and processes, long-standing relationships with brand marketers, and old-fashioned hard work, to uncover new business opportunities for agencies that are part of the AgencySparks network. Our tactics include: content marketing, targeted outreach (with customized messaging), marketing automation, events, and growing personal networks. The results? Introductions to marketers looking for help from agencies.
Business Development and Pitch Consulting
Agencies often need help with more than just an introduction to potential prospects. AgencySparks offers business development training and pitch preparation/consulting to help our partner agencies win new business.