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AgencySparks ignites relationships between marketers and specialist marketing agencies.

Helping Marketing Agencies Grow

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Marketing agencies share the same challenges. AgencySparks helps solve them.

Leveraging 25+ years of sales and marketing experience alongside 10+ years connecting brands with agencies, AgencySparks is uniquely positioned to help agencies grow.


Services & Solutions for Marketing Agencies:

AGENCY ASSESSMENT
How to increase client and employee retention

Lay the Foundation for Agency Growth

Agencies have blind spots around how clients and staff REALLY view them.

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SUSTAINABLE PIPELINE
marketing agency Business development help

Connect to the right clients at the right time.

Agencies struggle to grow beyond referrals from "friends of the agency."

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Agency Business Development Training

A half-day workshop that teaches your team to build and execute a cohesive business development strategy.

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Rethink your agency’s business development strategy with this half-day workshop.

As connectors of brands and agencies, AgencySparks leverages deep understanding of what it takes to attract and convert prospects into new clients.

 
 
Positioning a Marketing Agency

Section I

Differentiated Positioning

Learn how to develop a positioning strategy that differentiates the agency from others.

Agency Infrastructure

Section II

Tools, Team, and Process

Work through the processes, team composition, and tools you need to enable agency growth.

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Section III

Outreach & Closing

Discover new ways to systematically attract, nurture, and convert new business.

 
 

It will help me challenge things in a new way...
"The business development training that AgencySparks did with us covered relevant topics... but it also provided context with realistic, real-world examples. We got a ton of value from it. I think it will help me to look at what Swarm is doing from a new perspective and challenge things in a new way."

SWARM Agency

 
 

 
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Positioning

Understand how to position & differentiate your agency.

All agencies sound the same. Positioning is the foundation that agency business development is built upon. We teach you to identify and capitalize on the key differentiators that get your agency noticed by target clients.

Learn how to identify synergies and disconnects around:

  • Agency Identity - Philosophy, approach, & values

  • Agency Services - Capabilities, experience, & work style

  • Target Prospects - Who you’re targeting vs. who you’re reaching

  • Competitors - Who you think you’re competing against vs. who you’re actually competing against


 
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Infrastructure

Build the internal infrastructure that supports agency growth.

If your agency does not have the infrastructure for business development, you will not succeed with it.

Agencies who have not seen a return on their business development investment typically have deficiencies in the BD team, the tools used for BD, or the processes that drive BD.

Streamline the teams, tools, and processes that drive your business development process.


 
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Outreach & Closing

Embrace proven practices to attract, nurture, and close new business.

Most agencies rely on referrals and friends of the agency for new business - which is not a sustainable pipeline. AgencySparks shares proprietary best practices based on decades of business development experience.

  • Inbound Tactics & Best Practices

  • Outbound Tactics & Best Practices

  • How to Connect and Build Real Relationships with Prospects

  • Handling Objections

  • How to Approach Pitches, RFPs, & Spec Work

  • Getting to Close

Marketing Diagnostic

Evaluates client-facing communication, including the agency website, social media, outbound email, capabilities deck, and pitch decks

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Refine & Elevate Agency Messaging

The Marketing Diagnostic uncovers the shortcomings of the agency’s client-facing messaging and provides data-driven recommendations on how the agency can differentiate itself in the marketplace without compromising its core identity.

 
 
How can marketing agencies reach brands more effectively?

Resonate

Does the agency messaging give prospects what they are looking for?

Optimize marketing agency website for client acquisiton

Optimize

Is the agency marketing content missing fundamental elements?

Marketing agency values and purpose

Align

Does the communication consistently match the agency core identity?

Build a marketing agency’s brand.

Differentiate

Does the agency stand out from other similar agencies?

 
 

"The Marketing Diagnostic was way more detailed than I could have ever imagined. In practice, it identified specific details that we've overlooked forever and helped us prioritize. In effect, it motivated our team to treat [our agency] like a client...and to take action."

Agency Leader

 
 

Improve marketing agency messaging

Diagnose

Examine every element of the agency’s messaging.

Includes:
  Website   Capabilities Decks
  Social Media   Email Outreach
  Pitch Decks
 

 

How it works

Marketing Diagnostic Process

upload agency marketing materials

Step 1

Upload Marketing Materials
Upload agency capabilities deck, pitch deck, and sample outbound emails.

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STEP 2

Complete Agency Questionnaire
Tell us about the agency.

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Step 3

Schedule Presentation
Explore results, recommendations, and analyses from the final report.


Agency Assessment

Uncovers the reality of how the agency is perceived by key staff and current/past clients

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For clients and employees, perception is reality.

 
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It is 5x more expensive to acquire a new customer than to retain an existing customer.

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3 in 4 agency leaders cite agency growth as their #1 challenge.

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Agency employee turnover rate is approximately 30% - second only to the tourism industry.


Client Relationships

Secure and strengthen client relationships

Gives clients an opportunity to express needs and concerns allowing the agency to strengthen the relationship and promote loyalty. This process includes interviews with current clients, past clients, and potential clients that did not select the agency.

"Most agencies have a stuffy, 'I'm-smarter-than-you' attitude. The fact that [my agency] took the time to ask me for my opinion showed me that they valued our partnership."

Client

 
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Team Dynamics

Safeguard agency culture

Provides leaders, key staff, and new team members a platform to deliver anonymous feedback, so the agency can improve retention.

"The Agency Assessment opened up insights about our employees and customers we had not yet discovered. Having this feedback from both our internal and external stakeholders is immensely valuable. We're thankful to have AgencySparks as a partner."

Javier Santana | Co-Founder, Launch


Alignment

Develop agency growth strategy

Synthesizes internal and external feedback into actionable insights and recommendations for growth.

"AgencySparks saved me hours of research since I know they have spent significant time upfront to vet each of their agency partners."

Brenda Richelt | Georgia-Pacific Professional

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How it works

Agency Assessment Process

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Step 1

Submit Startup Documents
Tell us about the agency and connect AgencySparks with the right staff and agency contacts.

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Step 2

Interviews
AgencySparks conducts interviews with current clients, past clients, lost pitch clients, and key staff.

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Step 3

Presentation & Findings
Explore results, recommendations, and analyses from the final report.

 

Sustainable Pipeline

Introduces the agency to established brands

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Finding clients is the #1 challenge for agencies.

Agencies depend on referrals for growth, but referrals are not scalable.

Finding the right partnership is 50% about chemistry and 50% about capability. For less than the annual salary of a junior employee, AgencySparks connects agencies with established brands with chemistry and capability in mind.


Over 400 Introductions Made


AgencySparks drives agency growth

Client-side marketers look to AgencySparks as a trusted resource to help them find their next agency partner. We help agencies connect with those opportunities through:

  Monthly introductions to brands with needs

  Invitations to exclusive quarterly events with senior marketers

  Boosting agency awareness through AgencySparks content channels

How it works

Sustainable Pipeline Process

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Step 1

Agency Assessment
Prerequisite for the Sustainable Pipeline.

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Step 2

Kickoff Meeting
Joint planning session for outreach.

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Step 3

Connect with Opportunities
One introduction per month to an established brand.