Did you know that the average agency-client relationship is less than three years?

In the United States alone, there are over 120,000 marketing agencies offering a wide range of marketing services.... so clients searching for the right marketing services can feel a lot like looking for a needle in a haystack. Find an ad agency - the right one.

 
 

What's inside this guide...

44 pages of vital information on how to navigate the ad agency process, including interactive worksheets after each chapter. You'll learn:

PART 1 | PLANNING FOR A MARKETING AGENCY

  • How to map marketing objectives (and determine where your in-house team needs help)

  • How to budget for a new marketing relationship

PART 2 | THE MARKETING AGENCY SELECTION PROCESS

  • How to find marketing agencies, build and narrow your list of potential agency partners

  • How to avoid common agency selection mistakes

  • How to navigate the RFP process

  • Alternatives to the RFP process

PART 3 | ONBOARDING A MARKETING AGENCY

  • How to set an agency relationship up for success

  • How to onboard a new marketing agency and manage the agency team

Plus, free interactive worksheets after every chapter!

 
 

Setup can help your brand or business find a marketing company across any discipline:

  • Influencer marketing

  • Digital strategy

  • Content creation / content marketing

  • Full-service digital marketing agency

  • Traditional advertising

  • Public relations

  • Multi-channel marketing agency specialists

  • Experiential

  • Full-service marketing

  • Web design

  • SEO / online marketing

  • Mobile marketing

  • Multicultural

  • Social media

  • User Experience

  • Creative

  • CRM

  • Reputation management

  • Video marketing

  • Pay-per-click marketing

  • Analytics